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It’s
a great idea. An outstanding product.
A technological breakthrough. A landmark policy. They -
your customers, your colleagues, your investors or the public at large - just don’t know it yet.
Paul Roberts Writing can help
you tell them.
I specialise in communicating big ideas and complex technologies in ways that
they will understand. Whoever they are. So you can trust me to:
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turn complex technical information and research into effective marketing copy or pinpoint the ‘story’ in a mass
of product spin
identify and empathise with the needs and concerns of your audiences
(B2B and B2C) through interviews and research
articulate your brand in a relevant
and engaging way
deal confidently and professionally with your colleagues and customers – from top executives to technical specialists
work closely with designers and partner agencies, helping to
develop concepts and shaping copy to fit designs, and
above all, deliver high-quality
content across different media and different industries.
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